Our Story

How We Started

Quale House was created in a small and humble home with small babies in tow. Sometimes when you can't find what you are looking for you have to create it yourself.

In 2011 Lacey Quale was frustrated with the lack of stylish pillow options at big box stores and online retailers. She couldn't find the prints, patterns, and textures that were in her head so she headed to her local fabric stores and decided to make her own. She quickly put together an online store and listed the pillows online to see if anyone else might like more options too. The pillows sold immediately. The shop grew so fast that within months employees were hired and many pillows were sewn and shipped all over the world. What started as a stay-at-home mom's side business turned into something much more. 

A Brand That Grew Up

The original brand name was Lacey Placey and it grew from bright, cheery, colorful pillows to more sophisticated color palettes with a classic/modern style. So in 2020 the name was changed to Quale House to represent a more grown up brand, style and name. 

A blog was created alongside the shop and has helped thousands of people with diy projects, room reveals, recipes, craft ideas and more. We are so grateful for the many opportunities to have our blog and pillows featured in online and print magazines, on morning shows, and on our favorite blogs. 

Over the years we've added team members who have helped sew, pack, iron, and market our products. We are forever grateful for team members past and present who have helped build our brand and customers. And most of all, we are grateful to our customers for their feedback and helping our brand develop into what it is today.